It was only a couple of years ago when the global color conversation was anything but bold. Unbiased discussions of neutrality, peaceful palettes and quiet subtleties dominated the headlines and defined the trends. Fast forward to 2018 and the spectrum of color forecasts are erupting with vibrancy.
The color experts at Sherwin-Williams named their “Oceanside” as the color of the year, a color described as “a rich blue with jewel-toned green.” Pantone awarded the high honor to “Ultra Violet,” describing this luxurious color as offering “the complexity and nuance that appeals to our desire for originality in all that we touch.” The Color Marketing Group’s Asia Pacific forecast for 2018 points to “Phoenix Red” as the color of choice. Although arguably all very different colors, the common—and very colorful—thread is intensely brilliant.
Sue Wadden, director of color for Sherwin-Williams, reflects on the pendulum shift, “It’s a natural swing. After so many years of neutral, the world is starving for color.”
She references the need to stand out and be bold in a world that is bursting with imagery. From Instagram to Pinterest to any number of media platforms, people are taking risks to set themselves apart. Oceanside—in her opinion—embodies that bold, deep confidence.
Whether you are in it for taking risks or just want to see a new splash of color in your otherwise neutral space, the opportunities to integrate these rich and luscious tones are nearly endless. How far are you willing to take it? Check out the slideshow for a few ideas to inspire your design.