Next Big Thing in Indulgence

Cinnabon’s first artisan bakeshop launches in Texas.“The next big thing in indulgence is small,” Cinnabon marketing chief Kristen Hartman says about the company’s new initiative.

The new Bon Bake Shop at Willowbrook Mall in Houston offers bite-sized cinnamon rolls decked out in a unique variety of toppings—such as maple bacon, s’mores and berries and cream—available in flights.

Confectionery lovers can also find red velvet Whoopie Pies, and for those lacking a sweet tooth, there are savory cheese rolls.


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