Soda’s Losing Fizz

Soda sales dropped 3 percent in 2013, bringing volume to its lowest level since 1985, according to ABC News. Driven by health concerns over soda’s contents, consumers are grabbing more water and lowersugar beverage options as well as caffeinated energy drinks and coffee.

Making the switch to healthier choices has been a slow fizz: Americans drank an average of 51 gallons of soda in 1998 but now drink nearly 20 percent less—44 gallons, based on data from Beverage Digest, a trade publication and data service.

Diet sodas have taken a bigger hit with a 6 percent drop in sales in 2013, even though government studies suggest they are safe to drink.

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