Valencia Group Captures Feelings of Nostalgia With Signature Scents

Acclaimed Houston-based hotel operator, Valencia Group, debuted a signature scent line consisting of premium room sprays and candles. In development for more than a year, the signature scents were created in partnership with San Antonio-based Soular Therapy, which earned national acclaim as innovators in the luxury home and personal care arena.

Indulging the senses is key to every Valencia Group stay, and the goal was to create unisex fragrances that would capture the independent style and personality of each of the hotel collection’s three brands.

Amy Trench, Valencia Group’s corporate director of marketing and public relations says, “Smell has an incredible emotional impact that triggers wonderful feelings of nostalgia. We would like the Valencia Group experience to be one that travels with our guests well beyond their visit, and we’re excited to bring them back to their favorite places with our new signature scents line.”


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